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Unique Pizza and Subs' Boston Franchisee Projects Sales of $21,480,000 by End of 2007

PITTSBURGH, Pa., May 16, 2006 (PRIMEZONE via COMTEX) -- Unique Pizza and Subs Corporation (Pink Sheets:UPZS) a Delaware Corporation, has unveiled plans by its Boston franchisee to have 5 (five) new locations and 39 (thirty-nine) converted locations open by the end of 2007, as a result of an aggressive program to convert existing pizza restaurants in the region over to Unique Pizza and Subs. With the new stores and conversions Unique Pizza and Subs is projecting sales in Massachusetts of $21,480,000 by the end of 2007. To spearhead this effort, franchisees Joe Pittorino and David W. Nyberg have hired a Director of Conversions, Will Newell. Will has worked for many years in the financial field as a senior executive in institutional equity sales, and has a degree from Harvard University.
James Vowler, President and CEO of Unique Pizza and Subs, stated, "We could not be any more excited about our situation in Boston. We have extremely strong franchisees that are committed to making Unique Pizza and Subs New England's most successful pizza franchise. They are executing our conversion strategy to its fullest, and bringing on such a highly regarded professional as Will Newell only makes their situation that much more exciting. This is another strong indication to our shareholders how committed we are to national growth." The first 5 (five) new locations in Massachusetts that are scheduled for development include Lowell, Maynard, Worcester, Framingham and Harvard Square.

Unique Pizza and Subs has four clear advantages over the competition: superior product, a Unique and extensive menu, Customer Response Center (C.R.C. receives all incoming orders) and a well-defined strategy for converting existing locations within a market. Other new markets slated for opening this summer are: Austin, TX, Atlanta, GA, Milwaukee, WI, Norfolk, VA, and Pittsburgh, PA.

About Unique Pizza and Subs Corporation, a Delaware Corporation

Unique Pizza and Subs Corporation currently is a startup/development stage company. Jim Vowler, President and CEO, completed four years of research before opening his first pizza restaurant in Millvale, PA and then spent the next eleven years refining every aspect of the pizza business and was responsible for opening more than 20 locations under the name Unique Pizza Factory Corporation. Mr. Vowler's pizzas were the official pizza of the Pittsburgh Penguins and won numerous awards for taste and quality. Calling on this experience, Mr. Vowler has assembled an experienced management team to further develop the company's unique, quality products and business model that is well positioned for rapid growth.

The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.

This news release was distributed by PrimeZone, www.primezone.com

SOURCE: Unique Pizza and Subs

By Staff

CONTACT: Mirador Consulting
for Unique Pizza and Subs Corp.
Investor Relations
(561) 989-3600
(561) 989-0069, Fax

(C) 2006 PRIMEZONE, All rights reserved.

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